The cost of opportunity of taking pictures is loosing experience completeness. The tourist framing the site repeatedly is out of contemplation, she is working or, at least, acting. The photographer capturing that tourist does so because something has attracted his attention: the glasses, the body language, clothing, the fact that she is carrying two cameras. He is also working.

To a certain extent, both the tourist and the photographer limit their experience to the frames of their viewers or screens, and consign to their memories what they capture, not what they experience.

Vilém Flusser said that it is the camera WHO leads its owner; the owner takes the pictures that the camera is prepared to take. In Susan Sontag’s words: the touristic experience adopts the form of “stop, take a photograph, and move on”.

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